RURAL RESIDENTS SATISFACTION AND INFLUENCING FACTORS IN THE SUPPLY OF PUBLIC GOODS IN CHINA

  • Yaobo Shi Xi’an university of Technology
  • Xinxin Zhao Xi’an Jiaotong University
Keywords: Ordinal logit model, Ordinal probit model, Public goods supply, China

Abstract

The satisfaction of farmers with the supply of rural public goods is an importantindicator of the effectiveness of rural public goods investment. Using cross-sectionaldata on 400 farmers in five counties of China’s Shaanxi province, this study adoptsordinal logit and probit models to investigate rural residents’ satisfaction and theinfluencing factors in the supply of public goods. The empirical results indicate thatthe income of farmers has a significantly negative impact on their satisfaction, farmerswho were consulted in the process of public goods supply have higher satisfactionlevels than farmers who were not, and farmers who profited from the supply of publicgoods are more satisfied than those who did not. Additionally, other factors have asignificant impact on the satisfaction of certain public products. For example, the olderthe respondents, the higher their satisfaction with medical hygiene service and highereducation levels among the respondents reduce their satisfaction with compulsoryeducation. Our empirical results provide a relevant reference for governmentdepartments in China.

References

Cardozo, R. N. (1965). An Experimental Study of Customer Effort, Expectation,
and Satisfaction. Journal of Marketing Research, 2, 244-249.
Fan, L. M., Xie, E., & Shi, S. B. (2008). Research on the Balance of Supply and
Demand of Rural Public Goods Based on Farmers’ Perspective (in Chinese).
Contemporary Economic Science, 30, 56-64.
Fornell, C. (1992). A National Customer Satisfaction Barometer: The Swedish
Experience. Journal of Marketing, 56, 6-21.
Gu, H. B., & W, J. J. (2005). Efficiency Analysis and Mode Selection of Rural Public
Goods Supply System (in Chinese). Commercial Research, 61, 33-36.
Hsu, S. H. (2008). Developing an Index for Online Customer Satisfaction:
Adaptation of American Customer Satisfaction Index. Journal of Expert System
with Applications, 34, 3033-3042.
Ju, Q. J., & Pang, M. (2005). Analysis of the Mechanism of Infrastructure’s Effect on
Rural Economic Development (in Chinese). Economic System Reform, 36, 89-92.
Li, Q., Luo, R. F., Liu, C. F., & Zhang, L. X. (2006). What Kind of Public Services
are Most Needed by Farmers in the Construction of New Countryside—
Analysis of Farmers’ Willingness to Invest in Rural Public Goods (in Chinese).
Agricultural Economic Problems, 39, 15-20.
Li, W., Yan, X. C., & Hua, F. F. (2014). Research on Rural Public Goods Demand
Satisfaction Based on Factor Analysis (in Chinese). Statistics and Information
Forum, 29, 78-84.
Li, Y. L. (2008). Empirical Study on the Efficiency of Rural Public Goods Supply (in
Chinese). Journal of Public Administration, 16, 14-23.
Li, Y. L., & Zeng, F. S. (2008). The Analysis of Farmers’ Satisfaction Index to Rural
Public Goods Supply and It’s Influencing Factors (in Chinese). Quantitative
Economics and Economics Research, 35, 3-18.
Wang, L., & Zhu, Y. C. (2012). Evaluation of Rural Public Goods Supply Based on
Farmers’ Perspective (in Chinese). Journal of Northwest A&F University (Social
Science Edition), 12, 24-29.
Wang, Q. (2008). Analysis of the Satisfaction and Demand Level of Rural Public
Service Supply Based on Farmers’ View—Taking the Investigation of Three
Counties in Shandong Province as an Example (in Chinese). Shandong Social
Sciences, 32, 152-155.
Wang, X. L., & Jiang, J. Y. (2009). An Empirical Study on the Satisfaction of Rural
Public Goods to Farmers—Taking Zhejiang Province as an Example (in
Chinese). Economic Research Guide, 14, 44-46.
Wang, Y. Z., & Jiang, C. P. (2010). Analysis of Factors Affecting the Satisfaction of
Rural Residents (in Chinese). Chinese Rural Economy, 34, 80-87.
Xiao, L. (2012). Analysis and Evaluation of Rural Public Goods Supply Farmers’
Satisfaction (in Chinese). Agricultural Technology Economy, 37, 71-76.
Xu, D. D., Xie, F. T., & Liu, S. Q. (2014). Farmers’ Satisfaction with the Supply
of Irrigation Facilities in Mountainous Areas and Its Influencing Factors: A
Case Study of 402 Farmers in Sichuan Province (in Chinese). Journal of China
Agricultural University, 19, 218-226.
Xu, L. (2012). Empirical Analysis of Farmers’ Satisfaction with Rural Public Goods
Supply—Based on Field Survey of Farmers in Jiangxi Province (in Chinese).
Statistics and Information Forum, 27, 102-108.
Zeng, L. (2008). The Government’s Supply of Rural Public Goods and Their
Behavior Choice (in Chinese). Rural Economy, 38, 13-15.
Zhao, Y., & Jiang, H. C. (2007). The Supply Situation of Major Rural Public Goods
Based on Farmers’ Perspective: A Case Study of 32 Administrative Villages in
11 Counties (cities) of Shandong Province (in Chinese). Chinese Rural Economy,
34, 52-62.
Zheng, W. R. (2011). Analysis on Satisfaction of Rural Public Service and its
Countermeasures—A Case Study in Zhejiang Province (in Chinese). Journal of
Huazhong Agricultural University (Social Sciences Edition), 63, 74-81.
Zhu, Y. C. & Tang, L. J. (2010). Analysis of Factors Affecting Rural Public Goods
Investment Satisfaction—Based on Survey of Farmers in Five Northwest
Provinces (in Chinese). Journal of Public Administration, 16, 31-38.
Zhu, Y. C., Tang, L. J., & Luo, D. (2011). Evaluation of Rural Public Goods Supply
Effect: Response from Farmers’ Income Gap (in Chinese). Management World,
32, 74-80.
Published
2019-02-27